Access Prepaid: 'Our Story'
A friendly, human brand-story film for Access Prepaid, filmed on location at their own call centre and animated to explain a complex financial-services offering simply. Since adopted and reused across the wider MasterCard group.
The Brief
Access needed a film to lead their marketing activity and online presence, communicating what is a genuinely complex service offering in a way that felt accessible and interesting rather than dry. It needed to work for new-business meetings, on their own website, and to drive traffic in via social media.
What Cumi Created
Cumi filmed on location at Access Prepaid's call centre, gathering plates and footage to track 2D animation onto, bringing real surfaces and spaces to life rather than building everything from scratch. Staff were cast into the film itself, keeping it a human piece rather than a purely corporate one.
Process & Approach
The finished film gave Access a genuine marketing asset: website traffic increased five-fold after launch, and it went on to be used internally within the MasterCard group as well as externally, translated into Japanese and Spanish versions. It won Gold for Best Animation and Highly Commended for Best Corporate Communication at the IVCA Awards, and Gold for Best Animation at the New York Festivals.
Gallery
Credits
- Animation
- Cumi
- Client
- Access Prepaid / MasterCard