Arvato: Customer Service Demands Experience

Client: Arvato (a Bertelsmann company)
Services: Motion Graphics · 2D Animation

A motion graphics film made for Arvato, the Bertelsmann business services company, built around a single line: customer service demands experience.

Arvato: Customer Service Demands Experience: full film

Watch “Arvato: Customer Service Demands Experience (2 min 17 sec)”

The Brief

No written brief survives alongside this film, so what's below is drawn only from what the finished piece itself shows.

What Cumi Created

The film opens on an abstract sequence of coloured lines and dots resolving into simple graphic shapes, before landing on its central message, 'Customer service demands experience', set beside a line-drawn head icon. Real filmed inserts follow: hands using a smartphone, then a laptop, cut alongside further abstract graphics representing screens and devices, before the film closes on the 'arvato BERTELSMANN' logo card.

Gallery

Frame from the Arvato film: an abstract burst of coloured dots resolving into shapes — The film's opening abstract sequence, before it resolves into its central message.

Frame from the Arvato film: a circular device/screen graphic in pink and yellow — One of the abstract device graphics used through the film.

Frame from the Arvato film: real filmed footage of hands typing on a laptop — A real filmed insert, cut alongside the film's motion graphics.

Credits

Animation: Cumi
Client: Arvato