AXA Investment Managers: Data, What's the Point?

Client: AXA Investment Managers (via Shelley Collective)
Services: Motion Graphics · 2D Animation · Title Sequence

An opening sequence created for AXA Investment Managers' conference at the Hotel Intercontinental Paris, setting the tone for the day on a giant screen above the room.

AXA Investment Managers: Data, What's the Point?: full film

Watch “AXA Investment Managers: Data, What's the Point? (1 min 26 sec)”

The Brief

AXA Investment Managers asked Cumi to open their conference at the Hotel Intercontinental Paris, working with Simon Shelley to set the tone for the day ahead. Played on a giant screen above a packed hall, the sequence had to hold the room's attention and lift its energy before the first speaker took the stage, so the script and visuals were built directly around that opening talk, letting one lead straight into the other.

What Cumi Created

Cumi built the sequence as a run of short, confident statements drawn from AXA's own data and analysis, each one landing with the scale the screen demanded, before closing on the line that gives the piece its title. Sound design was created by Matt Sutton.

Gallery

Frame from the AXA sequence, the word Analyse over a shifting colour field — One of the sequence's short, confident statements, built around AXA's own data and analysis.

Frame from the AXA sequence, a data themed capsule graphic reading Infor — Real frame from the finished sequence, one of several data motifs built for the piece.

Credits

Animation: Cumi
Client: AXA Investment Managers
Agency: Shelley Collective
Sound Design: Matt Sutton