BNP Paribas Asset Management: A Continent at Crossroads

Client: BNP Paribas Asset Management (via Shelley Collective)
Services: Motion Graphics · 2D Animation · Title Sequence

An animation opening the afternoon session of the BNP Paribas Asset Management Global Investment Summit in Paris, played across a twelve by four metre LED wall to a senior audience of European investors.

BNP Paribas Asset Management: A Continent at Crossroads: full film

Watch “BNP Paribas Asset Management: A Continent at Crossroads (2 min 14 sec)”

The Brief

Cumi was asked to open the afternoon session of the BNP Paribas Asset Management Global Investment Summit, held in Paris in May 2026 before a senior audience of European investors. The piece needed to set the scene for a discussion of Europe at a genuine turning point, one calling for renewed investment in infrastructure, resilience and competitiveness, striking a tone that stayed honest about the challenges while remaining confident enough to energise the room ahead of the panel discussion to follow. It was built as a cinematic work for the venue's own large format LED wall, twelve metres by four.

What Cumi Created

Cumi built a sequence that moves through the themes facing European investors today, among them real estate, cities and infrastructure, each composed to the venue's wide cinematic format, closing on the line that gives the piece its title.

Gallery

Frame from the BNP Paribas sequence, the words Real Estate over a Rotterdam office tower — One of the sequence's themes facing European investors, built to the venue's wide LED wall format.

Frame from the BNP Paribas sequence, a mirrored European cityscape at sunrise — Real frame from the finished sequence, part of its closing cityscape sequence.

Credits

Animation: Cumi
Client: BNP Paribas Asset Management
Agency: Shelley Collective