Deloitte Spotlight
A fluid, hand-drawn explainer film for Deloitte's Spotlight audit-analytics tool, built around the idea of "navigating fierce waters" to make a piece of software feel human rather than technical.
The Brief
Spotlight is Deloitte's bespoke analytics tool, built to help audit teams spot unusual trends and anomalies across huge sets of data; in one year alone, reviewing over a billion client journals. Deloitte needed a film that explained what the tool does without it feeling like a piece of software demo: informative, but not impersonal.
What Cumi Created
Cumi steered away from a graphically heavy, literal explanation of the software. Instead the film was built around a single visual idea, "navigating fierce waters", starting with a hand-drawn ship and ocean and expanding outward into the rest of the world as the story unfolds, giving the software an emotional throughline rather than a features list.
Process & Approach
With a turnaround of around a week, line-drawn animation was a harder, slower route than a simpler graphic style would have been, but Deloitte responded well to the direction, so the team committed to it. The result is a film that flows through its narrative rather than cutting between static screens, informing the viewer while staying visually engaging throughout.
Gallery
Credits
- Animation
- Cumi
- Client
- Deloitte