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Ericsson unused concept sketch: first aid drawing

Ericsson: Unused Concepts

Client
Ericsson
Services
Illustration · Concept Art

A few of the design concepts Cumi produced before settling on the final look for the six films it made for Ericsson — concepts that didn't get used, but were loved anyway.

Ericsson unused concept sketch: first aid drawing
One of a few unused concept designs for Ericsson.
Ericsson unused concept sketch: chalk figures
Another unused concept design for Ericsson.

The Brief

We produced a variety of different designs before settling on the final look for the 6 films we produced for Ericsson. These are a few designs that didn't get used but we loved them anyway.