GSK Vaccines Business News
A full, reusable broadcast graphics package for GSK's quarterly internal news programme, built so in-house editors could update each issue themselves, plus the web archive it lives in.
The Brief
GSK, the world's largest pharmaceutical company, with employees spanning the globe, wanted a quarterly news programme to keep its workforce up to date with the latest company news. The package needed to feel fresh and modern, and be genuinely reusable by GSK's own editors from issue to issue, rather than something Cumi had to remake every quarter.
What Cumi Created
Cumi designed and animated a full graphics package: 30-second and 10-second title sequences, name straps, animated screens for footage to sit inside, and a range of backgrounds for presenters. The newsroom itself was designed to feel fresh and bright, giving the whole programme a modern broadcast identity.
Process & Approach
Beyond the on-screen package, Cumi was also given the web pages the programme would be played in, building the online archive that houses every past news episode, extending the same visual identity from broadcast graphics into the site GSK's staff would actually use to catch up on missed issues.
The Film
Credits
- Motion Design
- Cumi
- Web Design
- Cumi
- Client
- GSK