Hyundai: New Thinking, New Possibilities
A chalkboard-and-polaroid year-in-review film for Hyundai, running through real cars, real numbers and real moments from the year, closing on the brand's own line: New Thinking. New Possibilities.
The Brief
No written brief survives alongside this film, so what's below is drawn only from what the finished piece itself shows.
What Cumi Created
Cumi built the film around a hand-chalked blackboard, with photographs pinned to it like a scrapbook: the Hyundai i30 3 Door and a Hyundai rally car sit alongside real statistics chalked up beside them, 'A new website connects with 5 million visitors' and 'PCP take-up more than doubles', and a football freestyle sequence shown as a strip of polaroids. The film closes on a handwritten line, 'This year, let's inspire more conversations', before the real Hyundai logo and its own strapline: New Thinking. New Possibilities.
Gallery
Credits
- Animation
- Cumi
- Client
- Hyundai