A black-and-white comic strip about mobile phone habits in Korea, built around real Samsung handsets (one screen reads Anycall, another Naver), with on-screen statistics on bills, gifting and TV viewing.
The phone is far more than a device. •The phone is far more than a device. •The phone is far more than a device. •The phone is far more than a device. •
Gallery
Opening panels: "The phone is far more than a device for calls and texts, it is how consumers express themselves", followed by a Samsung alarm clock screen and a caption noting $1.4bn charged to mobile phone bills and 70,000 mobile gifts a day.A commuting sequence: mobile TV consumption noted at 129 minutes a day, a Samsung handset showing the Naver portal, and text messages exchanged between two characters.Closing panels: a lie-detector phone game, a night-time taxi ride past Korean-language shop signage, and a final "10 megapixels" Samsung camera panel under the line "The future is now".
