Life Plus: How Life Plus Works
An animation for Life Plus, a well-being products brand, showing how Life Plus works — built from a mixture of watercolour backgrounds by Caleb Simmons and Flash animation to match the beautiful, painterly feel of the Life Plus brand.
The Brief
Life Plus brings people together. For more than twenty-five years, a unique team of dedicated individuals have been working toward a mutual vision: that of developing and manufacturing exceptional products formulated to enhance well-being, with a sincere conviction that customers deserve the best — singular products of outstanding quality. Cumi was given the task of creating an animation in keeping with the beautiful Life Plus brand. The watercolour feel posed many issues, but eventually a way was found to create the sequence — using a mixture of watercolour backgrounds by Caleb Simmons and Flash animation to create a film showing how Life Plus works.
The Film
Watercolour meets Flash, to show how it all works.
Credits
- Animation
- Cumi
- Watercolour Backgrounds
- Caleb Simmons
- Client
- Life Plus