Lightfern: Hand Drawn by Real Humans

Client: Lightfern
Services: 2D Animation · Character Animation · Motion Graphics

A launch film for Lightfern, following three named illustrators, Oliver, Max and Frankie, working remotely and at odd hours to hand draw real artwork for real clients.

Lightfern: Hand Drawn by Real Humans: full film

Watch “Lightfern: Hand Drawn by Real Humans (1 min 8 sec)”

What Cumi Created

Cumi built the film around three real illustrators, opening on their names and portraits under the line "Hand drawn by real humans", then following their working lives: a cafe table sketch session, a Statue of Liberty daydream suggesting a New York-based freelancer, a late night under a blanket by laptop light, and a product screen showing real client feedback, before closing on the Lightfern logo.

Gallery

Lightfern: an illustrator sketching at a cafe table beside a Statue of Liberty daydream bubble — A freelance illustrator at work, with a daydream bubble suggesting a New York-based artist among the team.

Lightfern: an illustrator working at night under a blanket by laptop light — A late-night working session, part of the film's picture of illustrators working remotely and at odd hours.

The closing Lightfern logo card.

Credits

Animation: Cumi
Client: Lightfern