Oral-B: 3D White Brilliance

Client: Oral-B
Services: 3D Animation · Motion Graphics · Product Visualisation

A CGI product film for Oral-B 3D White Brilliance toothpaste, taking the camera down to tooth level to show its Dual Silica and Sodium Fluoride ingredients at work before closing on the pack itself.

Watch “Oral-B: 3D White Brilliance (1 min 28 sec)” on Vimeo

What Cumi Created

The film opens on a small stylised 3D house before moving to tooth level: green Dual Silica shards break apart on the tooth's surface under the heading "Dual Silica, Small Particles", then a ring of Sodium Fluoride cubes circles a tooth's root under "Replenishing". It closes on a pack shot of Oral-B 3D White Brilliance 75ml, with the line "Stand Out Every Time".

Gallery

Small stylised 3D house that opens the Oral-B film — The film's opening 3D illustration, before the camera moves down to tooth level.

Green Dual Silica particles breaking apart on a tooth surface, labelled Dual Silica, Small Particles — Dual Silica shown breaking apart on the tooth's surface.

Pink Sodium Fluoride cubes circling a tooth root, labelled Replenishing — Sodium Fluoride replenishing the tooth, labelled Replenishing.

Credits

CGI & Animation: Cumi
Agency: Jack Morton (Hugh Ip) & Undabo (Doug Kennedy)
Client: Oral-B