Pradaxa: Two Films

Client: Pradaxa
Services: 2D Animation · Character Animation · Whiteboard Animation

Two animated films for Pradaxa in two different styles: a flat 2D character piece, "Tales of Executional Excellence", and a hand-drawn whiteboard explainer.

Tales of Executional Excellence

A flat 2D character film (4 min 30 sec), opening on its own title card and small print reading "UK/DBG-171273, MAY 2018". Two characters in conversation, a nurse character, and a crowd gathered around an easel reading "Pradaxa", including a hand-drawn MCDA (Multi Criteria Decision Analysis) diagram in the same whiteboard style as chapter two.

Whiteboard Animation

A hand-drawn whiteboard film (2 min 17 sec): a marker hand draws a monitor and a head, a weather metaphor contrasting sunshine with rain, a row of pill icons, and a stethoscope-and-sun icon beside a character on a bicycle.

Gallery

Title card reading Episode, With Pradaxa, Tales of Executional Excellence — Chapter one's own opening title card.

Two flat 2D characters greeting one another — Two of chapter one's flat 2D characters.

A flat 2D nurse character — A nurse character from chapter one.

Hand-drawn whiteboard diagram labelled Multi Criteria Decision Analysis, MCDA — Chapter two's own whiteboard-style MCDA diagram.

A hand drawing pill and capsule icons on a whiteboard — A row of pill icons, drawn in chapter two's whiteboard style.

Credits

Animation: Cumi
Client: Pradaxa