St James's Place: O2 Conference Opener
An opening film for St James's Place's corporate conference, screened on a giant screen at the O2. St James's Place is a wealth management organisation with £27 billion under management; Cumi won the pitch to design and animate the conference's opening film, built to feel atmospheric and engaging using a mixture of traditional hand-drawn techniques and serious compositing in After Effects CS5.
The Brief
St James's Place, a wealth management organisation with £27 billion under management, needed an opening film for their corporate conference, to be shown on a giant screen at the O2. Cumi won the pitch to design and animate it, with a brief to make the film feel genuinely atmospheric and engaging for the room.
What Cumi Created
The finished film combined a mixture of traditional hand-drawn techniques with serious compositing work in After Effects CS5, designed to fill the O2's giant screen and set the tone for the conference from its opening moments.
Credits
- Design & Animation
- Cumi
- Client
- St James's Place