
Suncrest
A fun, fast-paced 20-second advert for Suncrest, where a straw takes on the shape of different words describing the brand, surrounded by hand-drawn splashes and squirts of juice.
The Brief
Cumi was delighted to be invited to animate a fun little advert for Suncrest where a straw takes on the shape of a number of different words describing the brand.


What Cumi Created
The team created a 3D model of the juice cartons and then hand-drew all the splashes and squirts of juice flying around the frame, giving a simple product ad a playful, illustrated energy.
The Film

Gallery


Credits
- Animation
- Cumi
- Client
- Suncrest