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theAcademy: Discover, Learn, Share: showreel still

theAcademy: Discover, Learn, Share

Client
theAcademy
Services
Character Design · 2D Animation · Motion Graphics

A character-led explainer film for theAcademy, a learning and knowledge-sharing platform, following a small cast of coloured cube characters through webinars, laptops and office life to its closing line: Discover. Learn. Share.

theAcademy: Discover, Learn, Share: full film

The Brief

No written brief survives alongside this film, so what's below is drawn only from what the finished piece itself shows.

What Cumi Created

Cumi built a cast of simple, coloured cube-headed characters to carry the film: a bespectacled blue character taking notes, a green character presenting to camera, an orange character at a desk, and a pink character on a phone, shown together and individually across a run of short scenes. One sequence shows a laptop screen registering for a webinar on theAcademy's own site; another shows the green character celebrating beneath a glowing lightbulb. The film closes on theAcademy's own logo card: Discover. Learn. Share.

Frame from the theAcademy film: four coloured cube characters standing together
The film's small cast of cube characters, shown together early in the piece.
Frame from the theAcademy film: a laptop screen showing a webinar registration page on theAcademy's own site
A laptop screen mockup of theAcademy's own webinar registration page.
Frame from the theAcademy film: a green cube character celebrating beneath a glowing lightbulb
One of the film's character beats, a lightbulb moment celebrated with raised arms.

Credits

Character Design & Animation
Cumi
Client
theAcademy