Unilever: Refreshment Film
A fully illustrated brand film for Unilever's Refreshment category, following everyday moments around the world, a cafe chess game, a family's ice cream on a summer drive, a Japanese street, that close on the category's own real tagline: Share Happy.
The Brief
As part of their 'Refreshment' conference, Cumi created this 1 minute 30 second animation to excite the audience about the part they play in bringing refreshment to a world of people. Although the corporation has a vast range of products, this film focused in on a particular range.
What Cumi Created
Created using Photoshop, Flash and composited in Aftereffects, plus using painted backgrounds, the film was made in 2 weeks: a fully illustrated, full-colour piece moving between everyday scenes on several continents, two men playing chess over coffee, a family eating ice cream on a drive past a roadside billboard, a busy Japanese street, unified by a "€10 Billion" scale statement and a closing rotating globe, before landing on Wall's own real tagline, Share Happy, alongside a leaf mark.
Gallery
Credits
- Animation
- Cumi
- Client
- Unilever