Visa: Loyalty Programme
Two films for the Visa Loyalty Programme, designed and animated by Cumi and played at the Visa conference. Produced simultaneously to meet a short deadline: the first film has the Head of SME at Barclaycard talking about how Visa helped their business, through a new website and mail-outs to drum up interest, and needed a serious, sophisticated look; the second used Flash and After Effects to add patterns and texture into the backgrounds of a series of Vox pops, built around the Visa colour palette and allowed to be more fun.
Film 1: Barclaycard Commercial
Visa Loyalty Programme (1 min 57 sec): the Head of SME at Barclaycard talks about how Visa helped their business, through a new website and mail-outs to drum up interest. Graphics here needed to be serious and sophisticated.
Film 2: Vox Pops
Visa Loyalty Programme (2 min 45 sec): patterns and texture, built in Flash and After Effects, brand a series of Vox pops with the Visa colour palette. Where Film 1 was serious and sophisticated, this film was allowed to be more fun.
Credits
- Design & Animation
- Cumi
- Client
- Visa