WanDisco: Active Data Replication

Client: WanDisco
Services: 2D Animation · Motion Graphics · Character Design

An explainer film for WanDisco, following a company's data as it's gathered in, put to work across finance, retail and healthcare, and carried safely around the globe, closing on the line the whole film builds towards: the world leader in active data replication.

WanDisco: Active Data Replication: full film

Watch “WanDisco: Active Data Replication (2 min 5 sec)”

The Brief

WanDisco needed a film that could make an abstract idea, keeping a company's data reliably in sync everywhere it's used, feel concrete: something a viewer could actually picture rather than a diagram of servers and arrows.

What Cumi Created

Cumi built a run of illustrated scenes around that idea: data gathered in like a catch from the water, a glowing data cloud moving between office buildings, the same data motif appearing above a stock exchange floor, a shop counter and a hospital team reviewing scans, tying every setting back to the same core image before closing on WanDisco's own name and line.

Gallery

WanDisco: two illustrated figures in a rowing boat, pulling data particles from the water in nets — The film's opening image: a company's data, gathered in like a catch from the water.

WanDisco: glowing data cloud drifting between illustrated office buildings — The same data cloud motif, carried between a city's office buildings.

WanDisco: illustrated stock exchange floor beneath a data motif — A stock exchange floor, one of several real-world settings the film carries its data motif through.

WanDisco: illustrated shop counter beneath a data motif — A shop counter, another of the settings the film moves the same data motif through.

Credits

Animation: Cumi
Client: WanDisco