Unilever: Small Actions, Big Difference (India Animation)
One of three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' conference, this India-set film explores how other companies use mobile phone technology to advertise to consumers in a developing market. See also the UK Mums Animation and Korea chapters of the same campaign.
The Brief
Eight minutes of animation in six days: Cumi worked round the clock to deliver a set of three three-minute animations in just seven days, after being briefed on the project and spending a day planning and designing before production. Each animation was given its own unique style and was set in a different part of the world — India, the UK and South Korea — to demonstrate how other companies utilise mobile phone technology to advertise to consumers and build their brands. India and the UK represented developing markets, with South Korea representing a vision of the future. Together the three animations formed a focal point of Unilever's 'Small Actions, Big Difference' conference, attended by their top 110 global sales staff.
The Film
A developing market, three minutes at a time.
Credits
- Animation
- Cumi
- Client
- Unilever