Unilever: Small Actions, Big Difference (Korea Animation)
One of three global conference animations Cumi made for Unilever's 'Small Actions, Big Difference' conference, this South Korea-set film represented a vision of the future, exploring how other companies use mobile phone technology to advertise to consumers and build their brands. See also the UK Mums Animation and India chapters of the same campaign.
The Brief
Eight minutes of animation in six days: Cumi worked round the clock to deliver a set of three three-minute animations in just seven days, after being briefed on the project and spending a day planning and designing before production. Each animation was given its own unique style and was set in a different part of the world — India, the UK and South Korea — to demonstrate how other companies utilise mobile phone technology to advertise to consumers and build their brands. India and the UK represented developing markets, with South Korea representing a vision of the future. Together the three animations formed a focal point of Unilever's 'Small Actions, Big Difference' conference, attended by their top 110 global sales staff.
The Film
A vision of the future, three minutes at a time.
Credits
- Animation
- Cumi
- Client
- Unilever